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2009 PROGRAM AGENDA AT A GLANCE:                                                               
Sheraton Parsippany Hotel, New Jersey
SEPTEMBER 15-16
DAY 1 (Tuesday, September 15, 2009)
General Session:
7:15-8:15
 Registration & Networking Breakfast in Exhibition Hall

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8:15-8:30
 Chairpersons’ Opening Remarks

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8:30-9:15
 Who Moved My Cheese? –The Biopharmaceutical Industry Can Adapt To Change For A Brighter Future

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9:15-10:00
 Follow-on Biologics: Political Landscape and Key Provisions

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10:00-11:00
 Networking & Refreshments in Exhibition Hall

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11:00-12:00
 Keynote Panel: Reaction/Response to Keynote Presentations

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12:00-12:30
 Managed Markets, Formularies & You: The Use of Competitive Intelligence to Understand the Most Influential
Growth Sales and Marketing Category

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12:30-2:00
 Networking Luncheon Presentation:
How CI Can Survive and Thrive In Turbulent Times

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2:00-3:00
 Networking Roundtables/Discussion (Led by an expert at each table placed throughout exhibition hall.
Participants may freely move from one table to another in this open space environment.)
  ROUNDTABLE 1:
 Customized Healthcare in a Comparative Effectiveness World
  ROUNDTABLE 2:
 Conducting CI in Emerging Markets
  ROUNDTABLE 3:
 Technology Roadmapping
  ROUNDTABLE 4:
 Landscape of Chinese Pharma and Conducting BI/CI in China
  ROUNDTABLE 5:
 Identifying how CI can best support R&D
  ROUNDTABLE 6:
 CMO Trends and Differences Between CMO Intelligence vs. Big Pharma/Biotech
  ROUNDTABLE 7:
 CI in M&A Strategy
  ROUNDTABLE 8:
 Oncology Commercialization Strategies
  ROUNDTABLE 9:
 How to Effectively Analyze your Competitor’s Clinical Trials
  ROUNDTABLE 10:
 Identifying and Assessing Novel Approaches to CI
  ROUNDTABLE 11:
 Developing a Counter-Intelligence System
  ROUNDTABLE 12:
 Optimizing your Time and Resources with an External CI-Support System
3:00-4:00
 Networking & Refreshments in Exhibition Hall
4:00-4:40
 TRACK A
 Competitive Intelligence and the Law: Myths and Facts
  TRACK B
 TBA
  TRACK C
 How to Leverage on Web-Based Primary Information to Gain Competitive Intelligence?
  TRACK D
 The Challenge of Getting it Right: Innovation of Medical Device Products in Global Markets
4:40-5:20
 TRACK A
 Social Media Impact On The CI Landscape
  TRACK B
 Effects of the Economic Downturn on Pharma CI / BI Operations:
Results from the Annual CI/BI Professional Survey
  TRACK C
 Delivering actionable CI on a Shoe String Budget
  TRACK D
 Leveraging CI to Optimize Late Lifecycle Strategic Planning
5:20-6:00
 TRACK A
 Benchmarking on a Budget:  Harnessing Internal Resources for Technical Intelligence
  TRACK B
 Aggregators/integrators of news/business information and using RSS delivery to manager
published information alerts to manage and push customized feeds to user
communities/websites.
  TRACK C
 Business Hotspots and Semantic Filtering: How to Deploy Competitive Intelligence to Reveal
What You Cannot See
  TRACK D
 Integrating Competitive Intelligence: The Key Ingredient
DAY 2: (Wednesday, September 16, 2009)
7:15-8:15
 Registration & Networking Breakfast in Exhibition Hall

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8:15-8:20
 Chairpersons’ Opening Remarks
8:20-9:15
 TRACK A
 How to Best Recruit, Reward, Recognize and Promote CI Professionals Relative to the Rest of the
Organization.
  TRACK B
 Generics Panel Discussion
  TRACKC
 Panel of CI Consultants and CI Practitioners to Discuss How Both Sides See Primary Intelligence
Projects Being Most Successful
9:15-10:05
 TRACK A
 Offshoring/ Outsourcing CI:
  TRACK B
(9:15-9:35)
 Summary of Findings from Pre-Conference Workshop:
Justifying the BI and CI functions using ROI and Other Measurement Tools
  TRACK B
(9:35-10:05)
 Monitoring Promotional Strategies and Tactics on the Web-
  TRACK C
 Patent Research/ M&A Analysis/ Technological Trends in Devices and Diagnostics
6:00-9:00
 Evening Socializing Events! Casino Gaming, Reception & Networking
11:00-12:00
 TRACK A
 The Strategic Impact of CI on Business Development, Business Growth and Innovation
  TRACK B
 Key Elements of Competitive Strategy to Ensure R&D and Commercial Success
Analyzing Pipelines; Product Launches; New Product Planning
  TRACK C
 Gaps in the Diagnostics/Device Information Landscape
10:05-11:00
 Networking & Refreshments in Exhibition Hall
12:00-12:30
 TRACK A
 Outsourcing All or Part of Your Firm’s C.I. Needs to a Vendor
  TRACK B
 Unlocking the Wealth in Abandoned Molecules: A Systematic CI-driven Approach
  TRACK C
 Device and Drug Delivery: The Integration and Selection Process
12:30-1:45
 Networking Luncheon

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1:45-2:30
 Keynote: CI Managers – Responsible for What Exactly?  
(Includes feedback from a direct questionnaire to 50 CI managers in the industry.)  

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2:30-3:15
 Keynote: Game Your Way to an Ethical CI Program


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3:15-3:45
 Networking & Refreshments in Exhibition Hall

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3:45-4:45
 Keynote: Biosimilars Panel Discussion


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4:45-5:45
 Keynote Panel
Responding to Keynotes and Summarizing Conference Findings/ Key Takeaways

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5:45
 Conference Concludes