Monday, September 10, 2012
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8:30-9:00
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Registration & Networking Breakfast
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9:00-1:00
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Going Beyond Google: Gathering Competitive Intelligence
Knowing a competitor’s strategies, in advance, can be the difference between success and failure, and yet members of business leadership teams, marketers, and
sales teams are stretched too thin just “doing their job” to spend much time really analyzing the competition. During this workshop, we’ll show you how you can make
the most of open source intelligence (OSINT) assets. Lastly we'll talk through various frameworks you can use to synthesize the information you've Collected and
generate actionable intelligence insights.
All attendees will also receive a free copy of Sean and Scott’s book on gathering Internet based OSINT entitled: Go Beyond Google: Gathering Internet Intelligence,
3rd Edition– listed as a must read for 2009-2010 by the Strategic and Competitive Intelligence Professionals association.
Key Take-Aways:
20+ free Web tools for Competitive Intelligence
Multiple examples of how these tools have been used in competitive intelligence projects
Guidance as to how you should rank and prioritize open source intelligence sources
Tools and Frameworks you can use to synthesize the information you've gained to deliver actionable intelligence.
Sean Campbell
Principal, Cascade Insights
Scott Swigert
Principal, Cascade Insights
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1:00-2:00
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Networking Luncheon
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2:00-6:00
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Participate in a War Game: A Healthcare Battle
Nearly all the public war games run by Fuld & Company have predicted both market and competitive moves. Experience living in a virtual reality in one corner of
the pharmaceutical marketplace. Live the life of a rival, as it competes for the wireless health market. We will set the time horizon three years into the future. In an
intense few hours, you will learn how to:
- Develop targeted, forward-looking strategy
- Anticipate competitors’ moves and counter-moves
- Stress-test further your embedded strategy with a disruption
- Identify strategic imperatives that you and your rivals will have to “bake in” to your plans
Fuld & Company’s war games have been covered by The Economist, Business Week, The Wall Street Journal, and The New York Times, among many other
publication. We will distribute a briefing book for all participants to review prior to the event.
Leonard Fuld
President, Fuld & Company
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